For

- People like to be associated with good quality brands.

- Brand endorsed by celebrities put less effect on the purchase or selling of a product as everyone's knows the real picture of it.

- Brand endorsed by celebrities add only a bit of value not to its quality but, to its overall look so that the product look very good in the market.

- Public has now become smart and they try the products in which they believe.

- People are attracted towards the products use, design and the quality.

Against

- Celebrities attract more public through endorsement and their other acts. The products endorsed by a celebrity get more popular.

- The publicity remains more effective when the name of the brand is associated with some celebrity.

- More and more people come to look which products our celebrities are using and they go for it.

- Association of celebrity with a brand allows it to be more promotable.

- Celebrities can influence the consumer purchasing decision.

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