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For an idea to be accepted it has to be advertised by a good salesman


- There is no point in having ideas if you canít present them.

- If you have an idea, you have to do something about it.

- Even though your idea may be innovative; if you donít have a good salesman to advertise it, the essence and the semantic of the idea may be lost.

- Consider an e.g. of opening a restaurant. If you have ideas of renovating it, people should know about it.

- Consider an example of a scientist discovering a medicine for cancer. Unless you donít advertise it well, people wonít gain confidence.


- What people are interested in today is the final product. So, no one wants to and has the time to hear your ideas.

- Even though your idea may be extremely innovative, you can prove yourself only once it gets implemented as expected.

- People like seeing proof of concept. So, if you have an idea of increasing the sales of a commodity, people today will accept your idea only if it was implemented somewhere else.

- Good advertising is not the only way for ideas to be accepted. If your company or as an individual, you have good credentials, people have faith in your ideas.

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