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6th Annual International Commerce Conference 2018-Jan 11-12,2018-Department of Commerce Faculty of Commerce and Business, Delhi School of Economics University of Delhi, Delhi- 110007

6th Annual International Commerce Conference 2018-Jan 11-12,2018-Department of Commerce Faculty of Commerce and Business, Delhi School of Economics University of Delhi, Delhi- 110007

Conference Theme : Digital Outreach and Future of Marketing Practices

Highlighting the country's potential in IT sector, Prime Minister Shri Narendra Modi has trusted in the youth which has the power to innovate and go for Design in India. PM Modi has stressed that the government would now work to make Digital India a way of life and governance in the country that would also help bridge the existing gap between the rich and the poor.

To Make India digitally powered society and knowledge economy is the key objective of Digital India. Digital marketing caters to the needs of one of the most imperative segment of the nation which precisely comprises the entire country itself i.e. customer. It paves way for innovative structures of product development and delivery at most competitive prices. Information provided by digital marketing addresses the needs of knowledge society that is founded on pillars of freedom of expression, universal access to information and knowledge and respect for cultural and linguistic diversity. It empowers the customers who are well aware of their rights and duties and are capable enough to immune themselves against various mal practices. At the same time, digital marketing offers a massive platform to government undertakings to help them create awareness about assorted e-goods and services made available (Government E-market place, MEGHRAJ, E-basta ect.) for citizens while maintaining transparency.

This topic of discussion undertaken by the conference shall bring frontward numerous insights in apprehending the impact of digital marketing in the light of Digital India creation.

Understanding Digital Consumer & Marketing Practices

A. Understanding Digital Consumer

Consumer Adoption of E-Commerce

Customer Expereince in Digital Space

Online Purchase Behaviour

Mobile Marketing and Consumers

B. Managing Marketing Practices in Digital Space

Web Experience Managament

Digital Technology and Business Processes

B2B Online Markeitng

Mobile Marketing and Retargeting

Customer Relationship Marketing

Email and Video Marekting

Paid Search Marketing

Social Media for Social Causes

Social Media Marketing

Digital impact on Social Behaviour

Social Media Marketing in Public Sector

E-Governance

Integrated Digital Social marketing

Social Media and Social Capital creation

Social Media in Political Campaigns

Responsible Marketing and Social media

Corporate social initiatives and social media marketing

Social Media in Emerging Markets

Social Media in Education

Social Media in Healthcare

Social Media in Religion

Social Media in Arts and Culture

Analytics: Present and Future

Predictive Analytics

Big Data Analytics

Web Analytics

Marketing and Sales Automation

Video Analytics

Customer Journey Mapping and Analytics

Emoji Anlytics

Customer Intelligence and Data Mining

Social Media Analytics

Contact Us

For General Information, Registration, Accommodation or any other assistance please contact us at

AICC CONFERENCE SECRETARIAT

Department of Commerce

Faculty of Commerce and Business,

Delhi School of Economics

University of Delhi,

Delhi- 110007

Email: conconf@commerce.du.ac.in

TEL : +91 11 2766 7891, +91 11 2766 7725, +91 11 2766 1630

Fax : +91 11 2766 6781


View Conference (Event Website) Details




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