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WeSchool IN ASSOCIATION WITH ACADEMY OF INDIAN MARKETING ORGANISES International Research Conference On "Marketing in the Next Decade" 8th January 2018 S.P. Mandali's Prin. L.N.Welingkar Institute for Management Development & Research Bengaluru Campus

WeSchool IN ASSOCIATION WITH ACADEMY OF INDIAN MARKETING ORGANISES International Research Conference On "Marketing in the Next Decade" 8th January 2018 S.P. Mandali's Prin. L.N.Welingkar Institute for Management Development & Research Bengaluru Campus

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Theme of the Conference : Marketing in the Next Decade

With the emergence of digital technology, almost every aspect of Marketing management is witnessing huge changes. The very concept of Value proposition, right from idea conceptualisation to the way advertisement have been communicated is going through sweeping changes to an extent that the marketing fundamentals which are being taught at business schools, in its current form, have almost lost their relevance. There are not many text books or other academic assistance materials which can help business schools in this regard. Hence, there is a need to see how the digital technology is shaping the marketing function in the practicing world, as well as, good scholarly works in this regard in order to blend them in the same platform in a way that it can be mutually beneficial. This one-day international conference on 8th January 2018 has a single point agenda to capture the influences the digital technologies have brought on marketing practice and also the academic scholarly works in this regard that can add value to the practicing world.

Objective of the Conference

Identify the major developments in marketing domain from practicing perspective in the backdrop of technological advancements and digitalization.

Marketing practitioners would be able to appreciate the evidence-based researches undertaken by academic fraternity that may find a productive utilization in the strategies in marketing practice.

Organise professional resources to get ready for future changes and challenges in marketing domain from both academic and practicing perspectives.

Who Should Attend

The WeSchool – AIM International Research Conference is designed for the following:


Marketing Professionals

Marketing communications and Brand management professionals

Marketing analytics and research professionals

Customer experience professionals

Multi-channel marketing professionals

Students and Research scholars

Consultants in the area of marketing management

Management students

Conference Tracks

The conference invites papers from the following three tracks:

Research based papers from academic fraternity in any of the Marketing issues that is appropriate with the theme of the conference. Both conceptual and empirical papers are invited which may be based on quantitative / qualitative approaches.

Papers from marketing practitioners reflecting their experience perspectives or innovative Marketing practices

Case studies

Call for Papers

The papers are invited from the following themes with digital marketing perspective:

Leveraging technology for marketing advantage

Impact of current digital trends on marketing practices

Future trends of Digital Marketing

Building a sustainable marketing strategy

Inbound marketing and sales strategy

Enhanced brand experiences and better connect with customers

Engaging and fostering a loyal customer base

Marketing psychology, customer experience and brand building

Changing trends in marketing research and digital marketing analytics

Risk & Opportunity in the Era of the Empowered Customer

Multi-channel strategies for growth

Challenges and opportunities in Social Media Marketing

Marketing trends in a 'experience economy'

Social Media/Digital marketing applied in various sectors like – financial services/travel and tourism/hospitality/entertainment etc

Data driven marketing

Transition from traditional marketing methods to technology enabled methods


Ms. Shilpa Pathak

Email: rescon2018@welingkarmail.org

Mobile no: 9945241138

Landline no : 080-42678300 (Extension -384)

Prof. Asha Mathew

Email: rescon2018@welingkarmail.org

Mobile no: 9591902470

Landline no: 080-42678300 (Extension - 331)


Prof.Dr. D.N.Murthy

Email: rescon2018@welingkarmail.org

Mobile no: 09972709988

Landline no: +91-80-42678300, 28521066/77, 28520480/817

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