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International Marketing Conference-MARCON 2017-18th and 19th December, 2017 | International Management Institute Kolkata.

International Marketing Conference-MARCON 2017-18th and 19th December, 2017 | International Management Institute Kolkata.

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IMI Kolkata invites your participation at INTERNATIONAL MARKETING CONFERENCE to be held during December 18-19, 2017 at the IMI Kolkata campus. The conference proposes to bring together academic and managerial perspectives on the proposed theme "Marketisation and Marketing in Emerging Markets".

Theme of the Conference

MARKETISATION AND MARKETING IN EMERGING MARKETS

In the recent times, the power of market has been instrumental in controlling more of the social resources. Scholars acknowledge that as market forces legitimise consumption and also promote well-being and satisfaction considerable attention is needed to address such market-level problematisation in the context of the Emerging Economies and all the important Asian markets. This Conference proposes to bring together academic and managerial perspectives to address this issue.

Conference Topics

Papers are invited on the following topics (indicative, but not limited to):

Role of Markets in Shaping Consumption among Consumer Groups in Asia and Other Emerging Markets

Role of Social Media in Marketisation and Inclusivity

Effects of Marketisation among the BoP Consumers

New-age Marketing Strategy

Consumer Well-being

Changing Notions of Brand Meanings

Organisational Response and Marketing Strategy

Paper Submission Guidelines

Please submit original, extended abstract or full paper only (in Adobe Pdf or MS Word) at imikmarcon17@imi-k.edu.in

Contact Us

Feel free to give us a call for any further queries related to the International Marketing Conference 2017

Sayani Mandal Ahaana Mahanti

Conference Coordinator Conference Coordinator

(033) 6652-9657 (033) 6652-9629

(+91) 9051664298 (+91) 9681004083

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